PVR Launches India’s First Samsung-Powered Onyx Cinema LED Screen


world-PVR Cinemas and Samsung  on Monday announced the launch of India’s first Onyx Cinema LED screen at PVR Icon in Delhi’s Vasant Kunj. Samsung’s technology eliminates the need for projection-based systems, bringing arguably the most significant enhancement to the movie viewing experience since the industry’s inception over 120 years ago.The underlying technology used in the Samsung Onyx Cinema LED screens is similar to the one on your TV screen, which means the theatre doesn’t need to be pitch-dark for you to get the optimum viewing experience. Samsung also claims the new tech enables truer blacks, HDR support, as well as an enhanced 3D experience that’s brighter and offers greater depth. All Onyx Cinema LED screens feature audio solutions by JBL, a brand that Samsung inherited as part of the Harman Global  acquisition.”This screen is one of first few screens launched worldwide by Samsung and we are thrilled to partner with one of India’s biggest film entertainment company, PVR Cinemas to bring in this game changing technology for the movie lovers,” says Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.